Ads, pages and tracking for small and mid-sized businesses
This is a service for owners and managers who want paid advertising run properly without hiring someone in-house to do it. The work sits in a few places: the ad accounts, the pages people land on, and the tracking that connects the two. Each piece is set up in accounts you own, using tools you may already have, such as Google Tag Manager, GA4 or HubSpot. Some businesses come with campaigns already running and want someone to tidy and manage them. Others are starting from nothing and need the accounts, pages and tracking built first. Either way, the scope is agreed in writing before any work begins.
Search, social, pages and tracking
Most requests fall under one of four headings.
- Search ads, for buyers who are already looking.
- Paid social, for buyers you can describe by role, industry or interest.
- Landing pages and forms, so each ad has a page built for it.
- Lead tracking and follow-up, so each inquiry is recorded and answered.
The partner who handles your request can quote any combination. Ad spend stays separate and goes straight to the platform.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Landing pages and forms
Single-purpose pages for your ads, with a clear offer, a short form, consent text and conversion tracking set up together.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.
Getting started
There is no commitment until you accept a written quote.
- Tell us what you want help with: search ads, paid social, landing pages, tracking, or a mix.
- A service partner gets in touch to talk through your goals, budget and current setup.
- You agree what is in scope, which accounts are involved and how reporting will work.
- The partner sends a quote. Once you accept it, onboarding and account access begin.
Ad spend and the management fee are separate
A common point of confusion: the money you pay the ad platforms does not go to the partner. You pay Google Ads, Microsoft Advertising, Meta or LinkedIn directly, and you set that budget. The partner charges for their time. A single search campaign with an existing landing page and working tracking is a small scope. Three channels, several new pages, call tracking and a CRM integration is a much larger one. Weekly reporting with a meeting takes more to deliver than a monthly written summary. Expect the quote to reflect those choices.
Questions buyers ask
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
You keep the accounts and the data. Ask a service partner to quote the hands-on work.
Ask for a quoteSend your request
Some businesses want help with a single piece, such as rebuilding a landing page or fixing call tracking.